Big Content on Little Mobile

Remember the days when “powering up the computer” meant flipping a big red rocker switch on the back of a big white box and going to get coffee while the computer churned and whirled to wake itself up?


No? Well, that’s how it was when I was a kid, so clearly you’re younger than I am. And clearly you don’t have the level of appreciation my generation enjoys for the true microdevices we have today.

In my day, the computer I described above was a microdevice, mostly because before the invention of the PC, computers took up an entire room. Really.


And they did far less than your smartphone. Heck, they did less than a dumb phone. In fact, today’s tablets perform far more calculations per second than the most powerful room-sized Cray computers at the headquarters of the CIA!

No, I’m not old enough to have worked on any room-sized computers, but I certainly remember when you couldn’t carry that kind of technology around with you.

Of course, that’s all changed now. Today we carry our lives in our pockets. It’s how we stay connected, not just with our friends but with the world around us. Need something? Click an app.

And if you’re a content marketer, you better understand that or you’ll go the way of the vacuum tube.

In the last few years, social media and content marketing have evolved faster than any other industries.

Facebook and other social media platforms started out as just a desktop or laptop based service. No mobile. Back then, smartphones were still in the development phase. Tablets? Maybe, but most folks couldn’t afford one, and they had very limited online capabilities.

Then along came – the smartphone. Ah, bliss… you held in your hand the power to talk, text, email, Google, photograph, video, and send everything to everyone either directly or through social media.

Society bowed its collective head to the Facebook god. (Or was it just because the screen was down there?)

Anyway, we all discovered social media and BOOM the world was e-connected.

How connected is it? Fox Business reported this week that Americans look at their mobile devices over 8 billion times a day.

Go back and read that again. 8 billion — with a B — times a day!

Nearly half (48%) of the survey population check their phones up to 25 times per day. With about 185 million smartphone users in the U.S., this is where the “8 billion” figure comes into play.

If you’re a content marketer, you want a piece of that action!

And you want to do it right, capturing as many likes, followers, customers as possible.

All of this mobile use can be a blessing and curse if you’re not prepared.

Is your site optimized for mobile?

Have you ever pulled up a website on your phone and had a tough time reading the text?

You pinch and scroll ‘til the screen is covered with prints and smears, but you still can see it.

You double tap to make the text larger, but now you have another problem: sideways scroll. Even if you turn your phone 90 degrees, the words still won’t fit. It’s like you’re reading a piece of paper rather than a screen.

Why is that?

It’s because the developers didn’t use responsive design.

Don’t be those developers.

With so much emphasis on mobile devices now, coding your site without responsive design can destroy the interaction with your users and ruin their experience. And drive them away.

Bad move.

How important is responsive design?

Lack of responsive design can destroy your site.

In a follow-up post, I will detail not only how a non-responsive site can drive away existing users but also how it can affect SEO to prevent you from getting new ones. Yes, Google really is that smart.


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