For the past several years, this space has been devoted almost entirely to promoting either my own books or the terrific work of other authors. And that will still be part of what happens here.
But there has been an…awakening. (Yeah, I know, cheap reference to the new Star Wars movie opening in 19 days. I take what I can get.)
One passion of mine that has developed over my career is Content Marketing. I’ve been doing it for over 20 years, long before it was cool and way before anyone had stuck a label on it.
Back then it wasn’t called Content Marketing. It was just Marketing.
Today, Content Marketing is still just marketing, except it’s online, not on paper. But it’s the same thing.
How it’s executed, however, is a different story.
Over the last several years, I have been directly involved with the revolution in marketing that has all but done away with traditional channels, such as print ads, radio, and real-time broadcast television, which has steadily been on the decline thanks first to the DVR (or even the VCR if you want to go way back) and now on-demand online programming, including mobile viewing.
Those traditional media are still around for now, but their impact has been diminished considerably by the online world.
While nobody has predicted a sure end date for their demise, they are certainly going the way of the horse and buggy or the rotary dial phone: a few people still use them, but good luck getting replacement parts at a chain store.
Online marketing has completely changed the face of advertising.
- More companies are relying on their online presence to get the word out, both the company website and social media.
- Online-exclusive video is now a primary medium of communication for both B2C and B2B companies.
- YouTube is owned by Google, creating an online content powerhouse. Searching one is in effect searching both.
- Consumers are more likely to purchase if someone they know and trust has recommended a product or service on social media.
What does this all mean?
It means that companies that want to succeed have to be Content Marketing savvy and dedicate the resources necessary to make their presence known in a customer-attractive way.
How BIG is Content Marketing?
Entire companies have formed just around Content Marketing and nothing else, and they are growing like crazy!
…to name a few. And others pop up all the time.
What does that mean for here and for you?
Over time, I will be sharing some of the best tips I have found that work well to make amazing Content Marketing, as well as valuable info from some of the top Content Marketing gurus.
To help with the change, I renamed my blog from David’s Doodlings to Being Content with Content Marketing. What do you think of the new title?
I also redid the layout and look of the blog. I felt it was time for a refresh. What do you think? Do you like the new look?
So sit back, click Subscribe, and let the learning begin! We will speak again shortly!